The game is divided into three primary modules that connect the engineering process to business management:
: Players take the role of an "armchair CEO," managing factories, R&D, and marketing to build a brand across various global markets. The goal is to design cars that meet the specific needs of over 40 different target groups while maintaining profitability. Key Features and Mechanics Automation - The Car Company Tycoon Game on Steam Automation - The Car Company Tycoon Game
: This tool offers "unparalleled" freedom to shape car bodies using thousands of fixtures. Players select chassis types, materials, and suspension setups while optimizing for aerodynamics, comfort, and handling. The game is divided into three primary modules
: Players build four-stroke petrol engines from scratch, choosing configurations such as Inline 3, 4, 5, 6 , V6, 8, 10, 12, 16 , and Boxer 4, 6 . The simulation accounts for internal components, fuel systems, and turbocharging, with changes directly affecting dynamic engine sounds. Players select chassis types