An Outlaw -

: Use physical descriptions like scars or height to make them memorable. 2. The Branding Strategy

: Historically, an "outlaw" was someone literally "outside the protection of the law". An Outlaw

: Avoid making them "one-note." Give them unexpected traits, like a weird hobby or internal conflict. : Use physical descriptions like scars or height

: Position your brand against the "Status Quo" or conformity. An Outlaw

: In medieval England, being declared an outlaw meant you could be robbed or killed by anyone without legal repercussion because you were no longer protected by the state. 4. Educational: "Outlaw Words"

: Use language laced with grit and attitude. Formal communication should generally be avoided to remain authentic to the rebel persona.