Airship Acquires Sms Commerce Company Replybuy 🎯 Essential

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. Airship acquires SMS commerce company ReplyBuy

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview This move followed a string of strategic acquisitions

Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.