"New Pussy Hairdo" remains a significant example of how 21st-century artists use to spark dialogue. It didn't just ask viewers to look at the body; it asked them to consider why certain styles of bodies are considered "civilized" while others are "crude."
The exhibition title itself, featuring the jarring phrase "New Pussy Hairdo," signaled an immediate intent to subvert the male gaze. By treating pubic hair—traditionally a site of shame, secrecy, or pornographic fetishization—as a medium for "haute couture" hairstyling, Moom transformed the private into the performatively public. The works typically featured intricate, sculptural arrangements of synthetic hair on mannequins or in photographic portraits, mimicking the extravagant trends of the 1960s runway and the 2000s "luxury" aesthetic. Satire and Kitsch
The 2010 exhibition arrived at a time when "manscaping" and extreme female grooming (like the "Brazilian" wax) were becoming standardized. Moom’s "hairdos" functioned as a form of . By making the hair so loud, artistic, and undeniable, the artist reclaimed agency over a part of the body that society often demands be made invisible or "clean." Legacy and Impact